11/6/2022 0 Comments Ngu industries mobile![]() ![]() After completing a Bachelor of Science degree in Management of Financial Institutions from De La Salle University, he did his filial duty, joining the family firm. The tech maverick (center in blue) with Lazada chief Inanc Balci during one of Cherry Mobile’s event activations proudly sharing the incredible evolution of Cherry Mobile over the yearsĪt a young age, Ngu showed keen business acumen along with an interest in technology. Growing up in Binondo, meanwhile, supplied the best classroom for observing the tricks of the trade. His ever-busy parents taught him his earliest lessons in commerce, exposing him to the day-to-day operations of Topgan Industries, a printing and continuous-form company. Ngu, a third-generation Chinese, boasts of coming from a family of entrepreneurs. ![]() Heaps of effort and a generous dose of wisdom are required to achieve one’s dreams and goals. That’s the way to go.”īound by the time-honored precepts of hard work and dedication, Ngu would be the first to say that real success is never handed to anyone on a silver platter. And not only that, we’re trying to integrate mobile phones into daily lives as well. Ngu industries mobile software#We now have our own software and applications. As Ngu explains: “We’re doing not only handsets because handsets are just a medium of mobility, but we’re also trying to build an ecosystem as well. With its reputation firmly in place, Cherry Mobile is sailing toward wider horizons. Ngu and his team put every smartphone and gadget through a rigorous testing system to ensure customer satisfactionįrom producing handsets, Ngu also ventured into the telecom business, offering Cherry Prepaid SIM, in partnership with Globe Telecoms through MVNO (Mobile Virtual Network Operator). Following up on its success, Cherry Mobile added several other smartphones to the Flare Series, which dominated the affordable smartphone segment. It proved to be one of the best-selling smartphones in the market then. A significant gamechanger for the company was the Cherry Mobile Flare, introduced in 2012. ![]() “It’s all very exciting, and we’re eager to do more in the coming years, expanding our reach and creating more life-changing products,” the gadget maverick says.Īfter launching Cherry Mobile with four units, more powerful handsets continued to be developed. It is distributed in Papua New Guinea, Tunisia and lately, in parts of South America. ![]() Today, it also maintains a presence around Southeast Asia, including countries such as Myanmar, Cambodia and Laos. The brand has further cemented its status as the local leader in innovation, partnering with big phone manufacturers and tech industry icons such as Intel, Microsoft, Google, Facebook, Qualcomm and MediaTek. We want them to enjoy the Cherry Mobile experience because Cherry Mobile will always be everybody’s everyday device.’” Ngu beams at this track record, saying: “At the end of the day, my vision is that everyone will have a Cherry Mobile in their hands. In 2013, Yugatech gave it the prestigious award for being the “Top Selling Mobile Phone Brand.” A year after rolling out, Cherry Mobile was recognized as 2010 “IT Company of the Year” by the Cyber Press Awards. The nine-year-old company has received awards and accolades that helped strengthened its market position. Through the years, Cherry Mobile has enjoyed the loyal following of the Filipino masses, who, like their counterparts across the globe, hanker for stylish, state-of-the-art smartphones, which aren’t painful to the pocket. Then, the typical smartphone was P25,000, and so we wanted to provide a handset that was more affordable and accessible to the masses. Ngu recalls: “We just adapted to the market, and we developed and changed according to the market. Taking the challenge by the horns, he launched his “proudly Filipino” brand, Cherry Mobile. Luckily, a young entrepreneur saw a handsome business opportunity. At the time, international brands ruled in the country.īut the cost of owning one of these heavyweights was too prohibitive for Juan de la Cruz. In 2009, Maynard Ngu, Cherry Mobile CEO, dared to compete with global giants of the mobile phone industry. (On featured image – Maynard Ngu, CEO, Cherry Mobile)ĭriven ‘techie’ wants his brand to be in every Filipino’s hand ![]()
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